Jorge Fresneda, associate professor at the Martin Tuchman School of Management at NJIT, has developed the Consumer Normalcy Scale (CNS), an innovative tool designed to assess how inclusive and dignified shopping experiences are for people from diverse backgrounds and with various characteristics.
This scale captures the essence of “consumer normalcy,” and identifies whether each customer, regardless of characteristics like race, disability or gender, feels genuinely welcomed and respected in the retail environment.
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