Voice assistants like Amazon Alexa and Apple Siri now have the ears of an estimated 142 million users in the United States, but just how much we trust and listen to AI assistants for daily information may come down to how much we identify with them personality-wise.
That’s the takeaway from a study led by researchers at New Jersey Institute of Technology (NJIT) and Penn State University examining the impact of voice assistant (VA) personalities on user engagement and decision-making.
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